A great way to grow your blog tribe and email list by using content upgrades!
They can be a lot of fun to create and an easy way to add value to your blog post. It offers you readers something in exchange of their email address.
Content upgrades go by many names… freebie incentive, opt-in freebie, or opt-in incentive. Whatever we call it, it is essentially the same thing. It upgrades your content from your blog post. It provides added value to your readers. It upgrades your blog post content.
There are different types of content upgrades. I will share those with you here.
>>~~~~> But first, grab your content upgrade worksheet here! <~~~~<<
Checklist: One of the easiest most used content upgrade. If your bog post provides anything that you need to gather supplies, go shopping, or things you need prior to doing what it is you teach in your post, then a checklist is a quick and simple freebie to make.
Make them as pretty or simple as you like. Either way, the value your checklist provides is the same.
Cheatsheet: A cheatsheet is basically a pretty, elegant foot note version of your blog post. It would be a quick and easy reference for your reader to be able to glance at it in brief as they carry out something that you taught them to do.
Market research: If you write in an industry where statics are relevant, then this is terrific choice to add value to your reader. This will position you as an expert in your field.
Worksheet or workbook: Did your blog post offer your readers a process? Provide them with a worksheet where they can simply fill in the blanks to work through it.
Guide: Ok, so I said 5, but here is a bonus! A guide is great offer for blog post series. It could be a combination of the above items to make up one extremely valuable content upgrade. It does not have to be long or short, just make it relevant to your post or posts and provide the information to your readers.
Template: If your blog post assists your readers how to do something or create something, a template could be a super valuable item. Make sure to provide your template in a format that matches how your readers will use it.
For example, if your readers are simply going to print it, then a pdf is great whereas if your reader is going to be able to type on it, then you will need deliver it in a format that they can do this.
So that is the different types of content upgrades you could use. I have a few quick tips for you:
- Make sure your branding is spot on (fonts, colors, and logo or watermark).
- Don’t over think it, simply create a resource that is helpful to your readers.
- Make sure to ask for their email address (add an image that can be clicked for email sign up or place a sign up right in your post, though I prefer the first option)
- Set up an on boarding email sequence for new subscribers, so you can stay in the limelight.
- Create templates as you go so you can just moe information around and spend less time creating.
- Use Microsoft Word, Apple Pages, or Canva to create your content upgrades.
- Have fun with is, make it look nice, and make sure it provides value to your content.